Yes . . . it is true. "Luxury" as a term has had its day in the Court of Good Taste, and is convicted on all counts of lacking relevance to the consumer of today. While my magazine REGENCY will discuss how to approach alternatives in its next issue, the one thought we can all collectively do is ponder how we've strayed so far from the special and unique to something of no significance whatsoever.
While it has been an eight-year project for both me and my colleagues since really renouncing the term for use in describing the services and products we represent, it is a good time for reclaim the concept for appropriate use with the client. Stay tuned for additional info . . .
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