The Private Client Standard is a curated resource of best practices for real estate and lending professionals working with the high and ultra high net worth constituency.
Tuesday, March 31, 2015
Luxury is no longer an applicable term
This is an outstanding interview. As predicted, the word "luxury" has lost its luster and has perhaps become irrelevant to the UHNW constituency. One of my favorite hotels in New York is the Lowell...primarily for its location on the upper east side and proximity to the Met and other places of interest. This expresses how we should all perhaps rethink how we market to this segment.
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