Tuesday, March 31, 2015

Luxury is no longer an applicable term

This is an outstanding interview.  As predicted, the word "luxury" has lost its luster and has perhaps become irrelevant to the UHNW constituency.  One of my favorite hotels in New York is the Lowell...primarily for its location on the upper east side and proximity to the Met and other places of interest.  This expresses how we should all perhaps rethink how we market to this segment.

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