Excellence in Video - Expectations in Marketing Luxury Real Estate

To a large extent, major markets like New York and Los Angeles already employ best practices of using video in marketing luxury property.  A video is not a grouping of photos that moves using the Ken Burns effect with music...a video is a production-quality piece that combines the "movement" within any property.  This video is a favorite, recently sold in LA's Trousdale Estates for $70 million.

The video - obviously geared to a male audience with its content and staging, takes viewers through a lifestyle story of what they can expect, morning to evening, out of living in the property.  With a single side commission of $700,000+, the investment paid off and created additional excitement for the brokers in the marketplace.  Congratulations to the brokers and producers on a job well-done.

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