Luxury is no longer an applicable term

This is an outstanding interview.  As predicted, the word "luxury" has lost its luster and has perhaps become irrelevant to the UHNW constituency.  One of my favorite hotels in New York is the Lowell...primarily for its location on the upper east side and proximity to the Met and other places of interest.  This expresses how we should all perhaps rethink how we market to this segment.

http://www.lowellhotel.com/blog/general-manager-mr-ashish-verma-luxury-travel-pulse/

Excellence in Video - Expectations in Marketing Luxury Real Estate

To a large extent, major markets like New York and Los Angeles already employ best practices of using video in marketing luxury property.  A video is not a grouping of photos that moves using the Ken Burns effect with music...a video is a production-quality piece that combines the "movement" within any property.  This video is a favorite, recently sold in LA's Trousdale Estates for $70 million.

The video - obviously geared to a male audience with its content and staging, takes viewers through a lifestyle story of what they can expect, morning to evening, out of living in the property.  With a single side commission of $700,000+, the investment paid off and created additional excitement for the brokers in the marketplace.  Congratulations to the brokers and producers on a job well-done.

http://www.1181hillcrest.com

Cufflinks as Fashion Statements

Packouz Jewelers of Portland, Oregon, is well-known for its collection of distinct jewelry.  These cufflinks are made from vintage watch movement surrounded by rubies.  Priced at $10,650 and designed by Michael Barin, they make a great conversation starter for clients interested in unusual pieces for their collections.

WealthX Launches New Report on UHNW Real Estate with Sotheby's

Visit the latest report on the Ultra High Net Worth by downloading the PDF found at this link: 

http://www.wealthx.com/articles/2015/global-ultra-wealthy-population-hold-nearly-us3-trillion-in-owner-occupied-residential-real-estate-assets/?utm_source=ZohoCampaigns&utm_campaign=Newsletter+Campaign+-+25+March+2015_2015-03-24&utm_medium=email#