Thursday, August 29, 2024

Welcome to REGENCY's Fall 2024 / Winter 2025 Issue


Welcome to the Fall 2024 / Winter 2025 Issue of REGENCY, the curated biannual journal for a discerning global population segment of pioneers, seekers, wanderers, creators, and leaders.  Featuring inspired innovation in real estate and lifestyles, it is a joint venture between The Horswell Collection at Windermere Realty Trust and Regency Media LLC, a private advisory firm.  Enjoy a thematic sojourn featuring partnerships, preservation, and purpose.  All content is by invitation and advertorial is strictly prohibited.

This issue is dedicated to the memory of the life work of Bergdorf Goodman's Betty Halbreich (1927-2024).  Her zest for style, panache with clients, and reminder to not take life so seriously will be missed.

 

Friday, July 5, 2024

No One Ever Leaves a Star - Or Do They? The Norma Desmond Syndrome

In Billy Wilder's movie Sunset Boulevard, lead character Norma Desmond believed no one could ever leave a star.  As we all know, that is not is always the case as it happens all the time.  Fortune can change on the dime and often people caught up in the middle of the mix do not always see the writing on the wall.  This statement sets the framework for the analysis of "The Norma Desmond Syndrome."

I am analyzing several situations currently that are fascinating studies in human dynamics and the unwillingness and/or inability to assess the pendulum's swing.  Why is it so hard to not address a problem in an honest or forthright matter?  Because of overly-permissive new norms where consequences no longer exist, everyone's behavior has been psychologically affected (and exasperated by the Covid Pandemic) to a point where we have unfortunately come to accept and expect less-than-excellent products and service delivery in all sectors without an environment that fosters and recognizes superior quality.  This is most apparent in the new generations of workers who are coming to market with an entitlement mentality rather than the spirit that value of hard work delivers untold happiness and unexpected joy from making something that is good into great!

In my research on regaining a foothold on expectation for excellence, I've been watching three entities grapple with major issues of perception: A) a well-known restaurant; B) a storied non-profit; and C) a professional services firm.  In each case, the audience and interest for each has shifted tremendously to a point where all of them have a solitary choice: figure out a new path OR become extinct.  Each example is guilty of one similar characteristic: they're all acting like Norma and refuse to evolve and accept positive change.

These scenarios are not uncommon by any cadence as it is human nature to deflect and ignore rather than to innovate and do the heavy lifting.  A call to action would be for everyone to look under our collective hoods and approach life with a little more verve and intention to create sustainable results for a bright future.

Monday, June 10, 2024

Luxury Is No Longer Relevant

Yes . . . it is true.  "Luxury" as a term has had its day in the Court of Good Taste, and is convicted on all counts of lacking relevance to the consumer of today.  While my magazine REGENCY will discuss how to approach alternatives in its next issue, the one thought we can all collectively do is ponder how we've strayed so far from the special and unique to something of no significance whatsoever.
 
While it has been an eight-year project for both me and my colleagues since really renouncing the term for use in describing the services and products we represent, it is a good time for reclaim the concept for appropriate use with the client.  Stay tuned for additional info . . .

 

Wednesday, May 1, 2024

Let's Travel to LA via "The Little Apple!"


"We Made It" - Photo: Special thanks to Client T.

In preparation for speaking at the World Opera Conference in June under my presentation banner "Agnes vs. Bertha: and the Battle for Opera Market and Volunteer Share," I am doing a virtual hike to "The Little Apple" located in my favorite town on Oregon Coast, Manzanita!  Everyone remembers the McGowan's 362-mile SOLVE Legacy Walk that was very impressive, this 104-mile trek in 31 days on the club's treadmill will ponder some things along the way to the Oregon Coast that have great meaning to this demographic and state as a whole.  Check back for a little link that will chronicle the trip and offer some destination savvy for the exceptional wanderer.

Wednesday, May 1:
What was I thinking?  I flashed back to Senator Hatfield who once said that he and Mrs. Hatfield tried walking (they were not too athletically inclined) and "didn't like it."  Day 1 on the treadmill at 3mph was a lot to take in!  haha.  From downtown, I got a little past the Sylvan exit today which reminded me of all the great times turning off to go in either direction to visit friends.  It made me think of a great walking route I love . . . take the MAX from Goose Hollow to the Zoo, walk up Highland Road past the Racquet Club, down Fairview, and back to the Zoo via Washington Park.

Thursday, May 2:
Today reaching Murray Blvd was a milestone of sorts...the turnoff to the Nike World Campus as well as the memory of driving to Tektronix to become a corporate relations consultant in 2000.  Having recently sold its color printer division to Xerox, the test and measurement company founded by Howard Vollum (more on Howard - the father of Oregon's Silicon Forest - later in our tour) was on its way to a $1 billion year.  My Tek colleagues and I designed an enormous party for 4,200 employees and their families closing the Oregon Zoo to celebrate the revenue goal.  With my home base in Building 55 about 30 feet from the company's Chairman, I advocated to display the magnificent Chihuly glass sculpture outside our board room that he traded years before for a color printer to catalog his work, bringing the then-$35,000 piece out of a box in the archives after asking Tracy Savage to "spot appraise” it.  Seeing the finished result with perfect lighting began my love of Chihuly's work.

Friday, May 3:
The Sunset Highway is always atwitter with activity.  Fast on a freeway, but slow on a walk brings us to the 185th Exit.  You'll notice trees between the grassy areas of both off-ramps and the freeway.  The trees were planted by a group of volunteers from SOLVE, Oregon's most recognizable volunteer organization.  It was great to meet so many different people on that day circa 2001.  While beautification is the planned result of efforts like this, the real benefit is for the citizens of Oregon getting to know each other on our common ground and breaking down the barriers that can divide us by developing relationships with new people.

Saturday, May 4:
Brookwood Parkway in Hillsboro comes into view - the Hillsboro Airport is the site of the most unusual board meeting of my non-profit volunteering life.  As SOLVE board members, we would rotate board meetings to all of our offices - and in six years of service to that organization I saw plenty of great conference rooms throughout the city.  Louisiana-Pacific's former hangar held some nice business jets, so we had our post-meeting happy hour on one of them after sitting next to it for our meeting.  Fun!  Incidentally, you can view the Nike Hangar on Brookwood.  Nike's 40,000sf building can hold three Gulfstream V jets and was designed by TVA, a renowned firm whose principal is the husband of one of my colleagues in our Portland Heights Windermere Realty Trust office.

Sunday, May 5:
I've hit Exit 57 - Go South to Glencoe High School or North to - you guessed it - North Plains, Oregon's "City to the Sunset" pop 3,396.  Let it not be said that the city's founders were not creative with its name! While the city itself is currently "finding itself" at the crossroads with development and expansion of the urban growth boundary, Pumpkin Ridge Golf Club has played host to numerous tournaments since opening in 1992 - founded by three partners including my fellow former University of Oregon Foundation Trustee and Portland Business Leader Gay Davis.  The club hosted the first US iteration of the controversial Saudi Royal Fund-backed LIV Golf Invitational Series event in 2022.  On the less controversial side, I was asked to lead the marketing for what could be considered the state mortgage association's most successful golf tournament in the mid-2000s.  If you haven't been golfing here, it's really a peaceful place.

Monday, May 6:
Landing at the intersection of the Wilson River Highway (6) and 26, I am reminded of everything the South of Sunset brings at this location.  If one wouldn't be venturing to Manzanita, a trip down the road less traveled to "Sip 47" (a name created by Rudy Marchesi and his daughter Kristin of Montinore Estate) via Forest Grove will drop you into the middle of some of Oregon's great winemakers from the Yamhill-Carlton AVA.  Alas, staying focused on the route ahead will take us into a more tranquil and scenic part of our journey.

Tuesday, May 7:
The intersection of Hwy 47 itself at 26 is our last agri-centric stop before we begin our initial ascent into the North Section of the Oregon Coast Range.

Wednesday, May 8:
We're dead center between the Hornshuh Creek Fire Station #14 and the Apple Valley Airport.  Who knew that Ramblin' Rod Anders constructed this airstrip (OR61) in 1994.  The airport is used as a base for spraying crops.  The fire station is relatively new (2020) with 4 bays, training room, office, dorm, and kitchen.

Thursday, May 9:
The Sunset Highway shares alignment with Hwy 47 for about four miles.  Manning, an unicorporated community, is close by and takes its name from Martin Manning who took up a land claim there in 1865.

Friday, May 10:
We hit Milepost 44 and could turn at NW Conway Dr, but proceed on!

Saturday, May 11:
Walking through a tunnel, on the right hand side (south) looks like a relatively significant lumber operation site at NW Ridge Road (MP41.  Check out the economics of our lumber industry at the Oregon Forest Resources Institute.

Sunday, May 12:
A Small respite lies ahead just beyond MP38 at the 26 Market at Timber Rd.

Monday, May 13:
Between MP 37-35, Wolf Creek sits parallel to 26.  Did you know that the road was originally called Wolf Creek Hwy before it was named the Sunset?  For those into firearms, this is your turnoff to the North Fork Wolf Creek Shooting Lanes.  And, just beyond you'll find the Four County Point Trailhead.

Tuesday, May 14:
MP 32 - just in the distance will be NW Wheeler Rd but we enter the Clatsop State Forest at Music Rd.

Wednesday, May 15:
MP 29 - We are at the South Fork of Rock Creek for this segment between McGregor and Olson Roads and at a half-way point of our journey toward The Little Apple!

Thursday, May 16:
MP 26 - Did I mention how much I don't like trudging through this range?  While we just passed the Sunset Rest Area, Military Creek Road may present an opportunity for a 4.67 jaunt to the North if you're so inclined which I am not as I just need to get to this flippin' Little Apple store :)

Friday, May 17:
MP 23 - What fortune lies just ahead . . . but the old Elderberry Inn (MP 22 - Jewell Junction) which opened in 1939.  You can read about it in a 2022 article from our wonderful friend, Pulitzer Prize winning Journalist Tom Hallman Jr.  If you haven't checked out Tom's work, it's an absolute must!

Saturday, May 18:
MP 20 - We are almost to Lower Nehalem Road becoming Foss Road that you can straddle the Nehalem River all the way down to Nahelem Bay.  Twists and turns abound, but we are forging toward the Ocean on 26!

Sunday, May 19:
MP 17 - But in my world, we will just call it Camp 18!  We always stopped coming or going to the beach, but we were anxious either way.  Restaurant and home to the Camp 18 Logging Museum.  I didn't know that the owner was friends with Maurie Clark who helped name it.  In the late 1960's and 70's, Maurie helped transform the City of Cannon Beach through a string of development.

Monday, May 20:
MP 14 - We are beyond a lot of logging activity to both the North and South of the highway at this point.  Did you know that forestry and wood products continues to be one of the state's target industries.  According to the State of Oregon, we are the largest softwood lumber producer in the US.  Somewhere around here through the trees I think there still may be some evidence of the Tillamook Burn that was visible when we would drive down to the beach while I was a child.

Tuesday, May 21:
MP 11 - We have passing lanes and are "on our final descent into the greater coastal plain!" :)  While we do have a choice at Mile 9.25 or so of taking the 53 Necanicum Hwy down to Nehalem/Wheeler, I MUCH prefer the longer route along the ocean which is more interesting.  To the North is the Saddle Mountain State Natural Area - the tallest mountain in Clatsop County.  Its first ascent was in 1841 by James Dwight Dana - a geologist also responsible for development of early knowledge on Hawaiian volcanism and named certain strands "Loa" and "Kea."

Wednesday, May 22:
MP 8 - In case there's a need, we've just passed the Hamlet Rural Fire Protection District and its red barn.  100% Volunteer-led, you may choose to start your political career in Oregon as Position 3 on their board is vacant.  They provide an amazing array of services for a small district and have a high volume of motor vehicle accident calls, rescues, and lost citizens on logger roads.  Oregon has so many dedicated citizens that we never really have an opportunity to appreciate.  There also looks like there could be a Heliport.

Thursday, May 23:
MP 5  - We are about to hit the Summit & Necanicum Mainlines . . . this website explains a 15.2 mile trail that describes a moderately difficult loop.

Friday, May 24:
MP 2 - Close by is Klootchy Creek County Park - the centerpiece being the Klootchy Creek Giant Sitka Spruce - once holding the distinction of being the largest tree in Oregon and one of the oldest living things in the state.  It was the first honoree of the Oregon Heritage Tree program.

Saturday, May 25:
Hwy 101 - MP 26 - Before we make our way onto 101, I would be remiss if we didn't visit the site of the old Crab Broiler - what an icon when it was open . . . I am unsure why I liked it as a child . . . it had an interesting entrance with a little pond or something, but it was a treat to go there if we did :)  At this juncture, we could go to Seaside and take in a game of Fascination, up to Gearhart which is (what everyone who has a house there would like to call it) Oregon's Nantucket, or Surf Pines which I think is a little more refined in its approach to coastal vacationing.

Sunday, May 26:
Hwy 101 - MP 29 - Everyone LOVES Cannon Beach!  While it is a little oversaturated with vacationers these days during peak holidays, it is worth a stroll through town and have an ice cream.  While we have Ecola State Park to the North for a little picnic, Haystack Rock is a straight ahead and one cannot miss this iconic mass.  Don't forget a photo with the cannon off the highway - but my real gem growing up was a trip to Tolovana Inn - give a 10 year old an indoor swimming pool and an arcade, and you don't need to say anymore! :)  My mom loved Unit 126 in Building 4.  High tide at night in Winter will bring the ocean waves crashing right to your deck.  We will save a conversation about Mo for a later date.

Monday, May 27:
Hwy 101 - MP 32 - Yes - I know it's only MP 32, but in this case we will focus on Hug Point State Recreation Site is a wonderful place to get a glimpse into some tide pools during the LOW TIDE is optimal - or at least when I was a kid.  You'll glimpse the old road that lends its name to the site, where stagecoaches would need to "hug" the road that's still visible even during low tide to reach Arch Cape.

Tuesday, May 28:
Hwy 101 - MP 35 - We have reached Arch Cape!  My quasi-aunt and uncle had a beach house here located right on "Sally's Alley," a beach access trail.  Their home was small with a decent-size lot - their neighbor was a well-known parking lot king in Portland who once sent them a letter to buy the home so he could convert it to a "master bedroom."  My uncle framed the letter as a fun part of their history there. Many interesting people along the way have made Arch Cape their beach outpost.  Tektronix' Howard Vollum and his wife Jean had a presence here as did the Oregon Symphony's irreplaceable Maestro James DePriest - landscapers with a sense of humor used to mow treble and bass clefs into Jimmie's lawn.  Remember Maurie Clark from the earlier Camp 18 post?  He also provided the building materials for the Catholic Church which is a convenient highway landmark, St. Peter the Fisherman.

Wednesday, May 29:
Hwy 101 - MP 38 - Landing near the middle of Oswald West State Park, the conclusion to this journey is close.  This 2,484 acre park is great for hikers, surfers, and those interested in some stunning views.  Named for Oregon's 14th governor who is credited with established the state's highway system, you could elect to stay for a day - but camping is NOT permitted!

Thursday, May 30:
Hwy 101 - MP 41 - For beach weekends in Manzanita, it was always a kid-pleaser for the dads to take the boys on a leisurely hike up Neahkahnie Mountain.  Legends of hidden treasure from Spanish sailors had three curious boys on the lookout for "X's" in the dirt where change from a dad's pocket would be buried to finance our soft serve ice cream and Domino matches purchases at The Little Apple in the afternoon (for fireworks later in the evening)  before our standard Saturday night pizza dinner at Nina's (who took the recipes after it moved to Wheeler and subsequently closed?) !!!


Why not do a little self promo on the side of the building?  Here it is in all of its glory, "The Little Apple"! Photo: Client T.

Friday, May 31:
Hwy 101 - The Little Apple at the Manzanita Oceanfront -  Finale!!!  Well, we have reached the great unspoiled magnificently perfect [city] of Manzanita - Oregon's answer to Vineyard Haven on Martha's Vineyard.  The Little Apple is actually named for the Manzanita bush's 'little apple' - something I never knew until I wrote this just now . . . I just thought it was a play on words for NYC! :)  This city is the stuff that beach legends are made from - and I can claim that my sandcastles (even today if I would venture down) are renowned for their scale . . . usually 30'x30' and armed with an excuse for children intruders from participating in my master plan, "oh, we need farmlands for the castle developed about 50 feet away from here, and, 'we'll name the Duchy in your honor!'" haha.  My friend Timmy and I loved riding our Honda Sprees everywhere; played on the land that eventually became the golf course; were curious about and explored the blue tiled home being built on the beach that dwarfed others just south of town; and uncovered virtually every inch of this charming beach haven with his guidance while lighting off every illegal firework under the sun to the applause of all who watched.  What FABULOUS memories of this special place - which reminds me again of a Tom McCallism from a 1971 speech - "you're welcome to visit, but please don't stay!"  Thank you for joining me on this mini-journey - while a real walk would have netted more than 7 pounds lost, I had a fun time this month with everyone cheering me on.

BUT, as Lily Tomlin's character 'Violet' says in 9 to 5, "Hey, we've come this far, haven't we?  This is just the beginning!"  Let's just finish this and do the entire 362-mile coastline together . . . after all, the coast is where my father first came for work as a teacher at Toledo High School in 1958 living in South Beach below Newport and my mother as a native Oregonian grew up with coastal jaunts.

INSPIRATION: Many of you know Jack and Jan McGowan who were stewards of SOLVE and helped drive it into the superpower of volunteerism it is today.  In 2001, they organized the SOLVE Legacy Walk to raise awareness about our collective responsibility to preserve this treasure called Oregon.  The McGowans inspired all of us to try something different and they completed their one-and-a-half month trek flanked by supporters.  So, stay tuned below as I head down toward California . . . after all, I'm going to be presenting in LA.  Enjoy - I'll post when I've completed the balance of this walking tour along the most beautiful coastline in the country! :)

Tuesday, April 2, 2024

Show Up . . . and LOOK the Part

One of my favorite colleagues shared this piece of advice for anyone within the service business.  Not only does this apply to real estate brokers, but the simple concept is applicable to anyone from a wealth manager to a fund raiser.  As we all clamor to showcase our individual tastes in an effort to differentiate from the competitors, there is a baseline of taste that transcends audiences of all types: know your audience.

First: Show Up
Former Tektronix Chairman Jerry Meyer once noted as we waited for others to arrive for a meeting that promptly started at 9 a.m after hearing a plethora of excuses via cell phones, "We're here."  Simply said, punctuality is the first cardinal rule of engagement.

The deeper meaning - especially relevant in a world where hybrid work environments continue to remain popular in a post-pandemic reality - is that there is so much we learn from an immersive work experience where people interact in person.  This can also be said for clients, as there is so much to gain from subtle cues like gestures and body language that can't be replicated on a Zoom platform.  Of course there are times when these types of meetings are necessary, but the true client advocate will opt to meet face to face as it is as much a benefit to the client as it is to the vendor.

Second: LOOK (and act) the Part
While it is impossible to clone the dynastic presence of Aerin Lauder who presents as a timeless ambassador of the brand promise of Estee, an image reflecting the type of work is of crucial importance to curate in navigating the complexities of clients of any type.

I recently had an experience with a director-level individual who was seeking information about a platform that I had created years before.  I arrived early, the individual arrived late;  I came dressed for a business coffee, the individual showed up in jeans and tennis shoes; I studied the current trajectory of the institution which we were discussing, the individual came with no questions that forced me to lead dialogue not knowing if I had adequately given answers.  At the end of the meeting, I sent a follow-up email with a link I had promised and some additional information.

A week has passed by today, and: 1) no written thank you note for my time, 2) no email acknowledgment of the link I had sent, and 3) based on the experience, would YOU take another meeting or provide context for this individual in the future?  Probably not.

Hopefully new leaders of tomorrow are being prepared by business coaches or mentors for the realities of working in a space where a modicum of sophistication separates the good from bad actors in any business scenario.  Clients may dress as they please, but as a vendor or someone making a request we must always present the best view as is appropriate for everyone and especially for a well-informed demographic.

Thursday, February 22, 2024

Welcome to Regency Magazine!


Welcome to the inaugural issue of my magazine, Regency.  This curated biannual journal is specifically designed for a discerning population segment of pioneers, seekers, wanderers, creators, and leaders.  Featuring inspired innovation in both real estate and lifestyles, it resonates an intentional spirit that suggests not just to live, but live well.

Each page involves a personal experience or memory for me.  I hope the text, visuals, and images provide some new avenues to explore for readers.  Enjoy!

Sunday, February 18, 2024

Have Branded Residences Been Over-saturated and Over-licensed?

Yes.

There are great artists, great cars, great restaurants, and a great many other wonderful things that this world has to offer those who can afford the expense of enjoying a completely luxurious lifestyle.  The success is usually attributed to that each almost always stays in the lane where they excel most in their respective genres.

One thing that has been evident of late is the uptick in the clamor to jump on the bandwagon of branded homes and condos under the footprint of a well-regarded hospitality umbrella.  Everyone can guess the usual brand suspects, but few know some of the more sophisticated boutique operations that have carefully managed their foray into creating ownership opportunities for the UHNW demographic which only a select few of real estate brokers understand and can aptly navigate.

Here are several items of interest to review with clients during a review of a branded residence opportunity:

  • Addendum: Does the purchase of the property include signing an addendum that notes that while you're purchasing a Brand X condo today, that it may become Brand Z or change focus in the future?
  • Culture: What forward-looking commitments are included in the CC&Rs etc.  For example, what is the required percentage of ownership vote to allow short-term rentals of the condos?  What regulation is in place to preserve the "topical" lifestyle of the UHNW purchaser?
  • Finance: Any ideas on the future costs of shared services like security, pool, workout, spa, concierge, infrastructure and physical plant with the hospitality company?  Is my $2.00 per square foot monthly HOA fee going to suddenly be $5.00?  Is the Homeowner's Board going to have the wherewithal to guide the relationship with the hospitality partner after a developer exits?

One outstanding concept on the horizon is the advent of One Beverly Hills that meets the triple-platinum expectation of purchasers in this demographic with Aman as a partner.  This destination serves all the needs of the transient owner who is never in one place for more than a month to two.

Licensing of preeminent brand names has its issues - and can potentially result in a very good 3-star property wearing a very temporary haute couture gown of a 5-star name.  This is what could be called the Aldo Gucci Syndrome for how the brand devolved into tier-2 department and duty-free stores in the 1980s/90s before being reinvented through the efforts of Dawn Mello, Domenico De Sole and Tom Ford.  The magic in a name can extend only so far, as the market and this type of real estate buyer are more savvy with much higher expectations.  Fooling uninformed emerging players looking for recognition is easy, but that is not the case with the true UHNW tribe where information travels quickly about the fitness of a property to "fit in" to assumed expectations of absolute unparalleled excellence in every way.

Bottom Line: Beware of the licensed brand.  Not all developers are created equally in delivering the intended experience.  Quality control measures intended to protect the buyer within a licensing framework can be lip service to watch out for with little enforcement other than to eventually pull the brand name and exit.