Friday, April 28, 2023

Much Ado About Something - But Nothing. The Truth About AI

Artificial Intelligence.  The name says it all . . . artificial.

Clients and real estate brokers alike should be insulted at the mere mention of this technologicane - as the AI platform has but one purpose: to dumb Americans down.

Why such a reaction?  It is not because this platform has passed the bar exam or some such other feat of note, but because it exploits a reasonable but not perfect facsimile of what all of us were given in different ways - the artform to critically think to the best of our abilities and reasonably decipher a creative and unique solution.  It's rather comical to sit on the sidelines to see the host of early adopters clamor to peddle the white noise for what AI truly will evidence itself as.  Beware of those who look to instill the fear of what technology could bring to light.  Right now, this is rampant in the real estate sector.

It's one thing to create flowery language for a listing or that ideal sentence or subject header for an email, but it isn't real and ChatGPT, BARD, nor any of the other platforms rushing to capitalize on our collective laziness of our society is really hurting the future - the development of children's minds to not be critical thinkers but instead participate in a virtual cattle call which will render itself useless.  At this juncture, clients are still smarter than to succumb to messaging that sells little more than air.

Any one of us can learn to master any social platform if we apply ourselves, but the real magic is what the human mind can conjure up that will summarily always win.  While competitors and peers anguish over word choice or that special eye to deliver a creative zing that comes easily to you because you were trained to think for yourself - just think of it as job security as no machine can ever outpace the power of human potential.

Wednesday, April 19, 2023

The Video by which all Real Estate Marketing Can Be Judged

You have to hand it to Real Estate Agents Joyce Rey and Jade Mills in Beverly Hills for this captivating video presence for the home which of course is recognized for its appearance in the TV show "Beverly Hillbillies."  The Kirkeby Estate was rebranded Chartwell | Bel Air by the brokers and this video is nothing short of an emotional roller coaster for those who enjoy viewing beautiful properties.

Regardless of its $150 million price, the video showcases in rare form the essence of what it truly feels like to commune with nature in the middle of a major metropolitan area.  The lush and diverse landscaping, artistic movement of water features, and a true portrayal of what it means to "live the house" from day to night is something that can be scaled for different price points and areas.  While this offering is definitely befitting the essence of a Hollywood production, it also dissects the property to share its intimacy and numerous purposes - from meditation to a major soiree'.

Click the link above to experience the sheer joy of appreciating a curated property that could easily engulf the owner's passions of any type - plein-air painting, art collection, sports, gardening - the property indeed offers options on numerous levels.  Once again, real estate leaders in the L.A. market have produced a glimpse into the surreal by which all future production-quality features of property can be measured.  Bravo!